Free marketing tool · no sign-up
Free UTM Builder — Campaign URL Generator
Add UTM parameters to any URL so you can track exactly which campaign, channel and ad drove each visit and conversion in Google Analytics. Fill the fields and copy your trackable link.
What are UTM parameters?
UTM parameters are tags you add to the end of a URL so analytics tools can attribute a visit to a specific campaign. When someone clicks ?utm_source=newsletter&utm_medium=email, Google Analytics records that the visit came from your email newsletter — not lumped into generic "direct" or "referral" traffic.
There are five standard parameters: source (where), medium (how), campaign (which initiative), and the optional term (paid keyword) and content (which link or creative).
UTM best practices
- Stay consistent. Pick one convention — lowercase, no spaces — and stick to it.
Emailandemailbecome two different sources. - Only tag external links. Never add UTMs to internal links; it resets the session attribution.
- Keep a spreadsheet of every tagged URL so your team reuses the same naming.
- Use source + medium + campaign at minimum; add term and content only when you need that granularity.
Frequently asked questions
What is the difference between source and medium?
Source is where the traffic comes from (google, facebook, newsletter). Medium is the type of channel (cpc, social, email, referral). Together they tell you both the platform and the marketing method.
Are UTM parameters case sensitive?
Yes. Google Analytics treats Email and email as different values, which splits your reports. Always use lowercase and a consistent naming convention.
Do UTM tags hurt SEO?
Used on external/campaign links they are fine. Avoid them on internal links, and use canonical tags so parameter variations of the same page do not create duplicate-content issues.
Is this UTM builder free?
Yes — free, no sign-up, and it builds the URL entirely in your browser.