Free copywriting tool · no sign-up
Free Headline Analyzer
Type a headline to score it on length, structure, power words, and clarity — with instant, specific tips to make it more clickable and SEO-friendly.
What makes a high-converting headline?
Your headline does 80% of the work. It is the one line that decides whether someone clicks your search result, opens your email, or scrolls past. Great headlines share a few traits: they are specific, hint at a clear benefit, often include a number, and use a power word that adds energy or urgency.
This analyzer scores four of the strongest, measurable signals — length, word balance, power/emotion words, and the presence of a number — and tells you exactly what to fix.
The scoring, explained
- Length (40–60 characters): long enough to be specific, short enough not to truncate in Google or email previews.
- Word count (6–12 words): the range that consistently performs best for clarity and click-through.
- Power & emotion words: words like "proven", "ultimate", "effortless" that increase clicks — used sparingly.
- Numbers: "7 ways", "triple", "in 30 days" — numbers set a concrete expectation and reliably lift CTR.
Proven headline formulas
- Listicle: "10 [Adjective] Ways to [Achieve Goal]"
- How-to: "How to [Do Thing] Without [Pain Point]"
- Question: "Why Is [Thing] So [Adjective]? (And How to Fix It)"
- Benefit + timeframe: "Triple Your [Result] in [Timeframe]"
- Negative angle: "Stop Making These [N] [Topic] Mistakes"
Common headline mistakes
- Being clever instead of clear — readers reward specificity over wordplay.
- Burying the benefit at the end instead of the front.
- Going too long and getting cut off in search and inboxes.
- Stacking too many power words until it reads like clickbait.
- Forgetting the keyword — for SEO, your headline should contain the term people search.
Frequently asked questions
How long should a headline be?
For SEO titles, aim for about 40–60 characters (6–12 words) so the full headline shows in Google without being truncated. Email subject lines do well even shorter.
What are power words?
Words that trigger emotion or urgency and increase clicks — like proven, ultimate, effortless, secret, or instantly. Use one or two; overusing them feels like clickbait.
Do numbers really improve headlines?
Yes. Numbered headlines ("7 ways", "in 30 days") set a clear, concrete expectation and consistently earn higher click-through rates than vague alternatives.
Does this replace a copywriter?
It is a fast, objective second opinion on the mechanics of a headline. Combine the score with your judgment about your specific audience and offer.
Is the analyzer free?
Yes — free, no sign-up, and it scores your headline instantly in the browser.