Free SEO tool · no sign-up
Free SEO Permalink & Slug Generator
Type a title and get a clean, lowercase, hyphenated URL slug — the SEO-friendly way. Optionally strip out filler "stop words" for a shorter, sharper permalink.
What is a URL slug (permalink)?
A slug is the part of a URL that identifies a specific page in human-readable words — the bit after your domain. In writelio.com/blog/seo-tools-for-startups, the slug is seo-tools-for-startups. A permalink is the full permanent URL that contains it.
A good slug is short, lowercase, uses hyphens between words, and includes your target keyword. It tells both people and search engines what the page is about before they even click.
Why slugs matter for SEO
- Keywords in the URL are a small but real relevance signal and appear bolded in search results.
- Clean URLs earn more clicks.
/best-running-shoesbeats/p?id=8842for trust and click-through. - Shareable and memorable. Readable slugs survive copy-paste, social shares, and word-of-mouth.
- Stable structure helps crawlers understand your site hierarchy.
Slug best practices
- Keep it short — 3–5 words is ideal; trim filler with the stop-word toggle above.
- Use lowercase only and hyphens (not underscores or spaces) between words.
- Include your primary keyword once, near the front.
- Avoid dates and numbers you will want to change (e.g. "2026") in evergreen URLs.
- Do not change a published slug without a 301 redirect — you will lose its rankings and backlinks.
Frequently asked questions
What makes a good URL slug?
Short, lowercase, hyphen-separated, and built around your target keyword — for example "on-page-seo-checklist". Remove filler words and special characters.
Should I use hyphens or underscores in URLs?
Always hyphens. Google treats hyphens as word separators but underscores as joiners, so "seo_tools" can be read as one word while "seo-tools" reads as two.
Can I change a slug after publishing?
You can, but set up a 301 redirect from the old URL to the new one. Otherwise you lose the page's rankings, backlinks, and any existing traffic.
Should slugs include stop words like "the" or "and"?
Usually not — they add length without SEO value. Use the toggle above to strip them, but keep them if removing changes the meaning.
Is the tool free and private?
Yes — free, no sign-up, and fully client-side.