Free Schema Markup Generator
Generate valid JSON-LD structured data to earn rich snippets in Google. Pick a type, fill the fields, and copy the markup straight into your page <head>.
What is schema markup?
Schema markup (structured data) is code you add to a page to describe its content to search engines in a standard vocabulary from schema.org. The recommended format is JSON-LD — a small script you drop into your page <head>.
It is how Google knows a page is an FAQ, a recipe, a product, or a review — and it is what powers rich results: the star ratings, FAQ dropdowns, and other eye-catching features that take up more space in search and win more clicks.
Why structured data matters
- Rich snippets increase your real estate in search results and lift click-through rate.
- Eligibility for features like FAQ dropdowns, How-To steps, and product pricing.
- Clarity for AI search. Structured data helps AI engines understand and cite your content accurately.
- Better entity understanding — it connects your content to known people, brands, and topics.
How to add the JSON-LD to your site
Pick a type above and fill in the fields. The JSON-LD updates live.
Copy the full <script type="application/ld+json"> block into the page <head> (or anywhere in the body).
Validate with Google's Rich Results Test and the Schema Markup Validator before you publish.