E-commerce · Blog

How to Connect Shopify to Writelio

Publish blog articles to your Shopify store’s blog.

Connect Writelio to Shopify and publish SEO articles to your store’s blog, complete with meta description, to drive organic traffic to your products. Connection uses a Shopify Admin API access token from a custom app.

Before you start

A Shopify store with at least one blog (Online Store → Blog posts).
Permission to create a custom app in the Shopify admin.
The write_content Admin API scope enabled for the app.

What you’ll need from Shopify

Store URLYour myshopify domain, e.g. yourstore.myshopify.com (without https://).

Access TokenShopify Admin → Settings → Apps and sales channels → Develop apps → Create an app → configure Admin API scopes (write_content) → Install → reveal the Admin API access token (starts with shpat_).

Connect Shopify in 4 steps

Create a custom app in Shopify

In Shopify Admin → Settings → Apps and sales channels → Develop apps, click Create an app, name it Writelio, then under Configuration add the Admin API scope write_content.

Install and copy the access token

Click Install app, then Reveal token once and copy the Admin API access token (starts with shpat_).

Add the connection in Writelio

In Integrations, open the Shopify card → Configure, paste your Store URL and Access Token, and click Save.

Choose a blog and publish

In the editor, open Share & Publish → Shopify, click Test, pick the target blog, and click Publish.

What gets published

Publishing to Shopify creates a blog article with:

Title & HTML body in your chosen blog.
SEO meta description — written to the article’s global.description_tag metafield.
Author and publish status as set in the publish panel.

Internally link your articles to product and collection pages to turn blog traffic into sales.

Troubleshooting

“403 / not permitted” when publishing

The app is missing the write_content scope. Edit the app’s Admin API scopes, add write_content, reinstall, and copy the new token.

Store URL not recognised

Use the myshopify.com domain (yourstore.myshopify.com) without https:// or a trailing slash, even if you have a custom domain.

No blog to select

Create at least one blog in Online Store → Blog posts first; Shopify needs a blog to publish articles into.

Frequently asked questions

Does this publish products or blog posts?

Blog posts — to your store’s blog. It is built to grow organic search traffic that you then funnel to your products.

Which token type do I need?

An Admin API access token (shpat_…) from a custom app with the write_content scope. Storefront tokens will not work.

Will the meta description be set?

Yes — it is saved to Shopify’s SEO description metafield so it shows in search snippets.

More integration guides

WordPressPublish finished, SEO-ready articles straight to your WordPress site.WebflowPush articles into a Webflow CMS Collection with fields mapped automatically.HubSpotPublish blog posts to HubSpot CMS with a private app token.