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How to Connect HubSpot to Writelio

Publish blog posts to HubSpot CMS with a private app token.

Connect Writelio to HubSpot and publish SEO articles to your HubSpot blog, keeping content alongside your CRM and marketing. Connection uses a HubSpot private app token with content scope.

Before you start

A HubSpot account with CMS / blog access.
Permission to create a private app (Super Admin).
The content (CMS) scope enabled on the private app.

What you’ll need from HubSpot

Private App TokenHubSpot → Settings → Integrations → Private Apps → Create a private app → add the content/CMS scope → copy the access token (starts with pat-).

Connect HubSpot in 4 steps

Create a private app in HubSpot

In HubSpot → Settings → Integrations → Private Apps, click Create a private app, name it Writelio, and under Scopes enable the content / CMS blog scopes.

Copy the access token

Click Create app, then copy the access token (starts with pat-).

Add the connection in Writelio

In Integrations, open the HubSpot card → Configure, paste the Private App Token, and click Save.

Test & publish

In the editor, open Share & Publish → HubSpot, click Test, then Publish. The post is created in your HubSpot blog (as a draft you can review and schedule).

What gets published

Publishing to HubSpot creates a blog post with:

Title & HTML body in your HubSpot blog.
Meta description for search.
Draft state — review, set the author and publish or schedule inside HubSpot.

Troubleshooting

“Missing scopes” error

Edit the private app and enable the content / CMS blog scopes, then copy the regenerated token.

Token invalid

Private app tokens start with pat-. Make sure you copied the full token and that the app is active.

Post not visible

HubSpot posts are created as drafts. Open your HubSpot blog, review, and publish or schedule from there.

Frequently asked questions

Do I need a paid HubSpot plan?

You need access to HubSpot’s CMS/blog tools and permission to create a private app. Availability depends on your HubSpot subscription.

Where do posts appear?

In your HubSpot blog as drafts, ready for you to review, assign an author, and publish or schedule.

Is the meta description set?

Yes — Writelio passes the SEO meta description with the post.

More integration guides

WordPressPublish finished, SEO-ready articles straight to your WordPress site.ShopifyPublish blog articles to your Shopify store’s blog.WebflowPush articles into a Webflow CMS Collection with fields mapped automatically.